We are not interested in collecting every personal detail about you. Our main reason for collecting your personal information is to provide and improve the service, products and experiences that you and our customers expect from us.
Personal information is defined slightly differently across the world. To guarantee your privacy and the protection of your information, we define it as any information that could be used to identify you or another individual.
We collect personal information from you in a number of different ways; you may share that information with us, or we may collect it using other means. In this section, we explain the different ways we collect personal information from you and some ways in which that information will be used. For more detail on how we use your personal information, please see the section titled "How do we use your personal information?".
Information you share with us
We collect personal information that you share with us when you contact us or interact with us through our website, apps, email, phone or otherwise. You can decide not to provide certain information, or ask that any information you have previously shared is removed. If you do so, you may not be able to take full advantage of our products, technology and service.
For example, you may provide information to us when you contact our customer service teams, place an order, register your warranty, complete a survey, competition or questionnaire, update your preferences and account information, connect through a Dyson app or rate one of our products on our website.
Information from Dyson products and apps
As well as the personal information you share with us about yourself and your Dyson product, we may collect and handle personal information directly from your Dyson connected products and Dyson apps. A connected product is a Dyson product that is “smart”, internet enabled or operated through a Dyson app.
We may collect information about your use of our connected products or apps, to help us optimise their performance and your experience of using them. We may also collect internet protocol (IP) and/or media access control (MAC) identifier information about your mobile device.
Some of the information we collect from your use of our connected products and apps may enable us to determine the location of your connected product. This data is collected so that we can understand the location and environmental conditions in which your connected product is operating; for example, by giving an indication of the environment in which it operates, which helps us to optimise the performance of the connected product.
Some of our connected products may not be able to operate without collecting location information, or other personal information, and so by registering for the app and using a connected product you agree to this use of the information.
Information from your online interactions
We collect and handle information from all visitors to our websites, whether you actively provide us with that information or merely browse our websites. The information we collect includes the internet protocol (IP) address of the device you are using, the browser software you use, your operating system, the date and time of access, the internet address of the website from which you link through to our website and information on how you use our websites.
We use this information so that we can see how long our websites take to load, how they are used, the number of visitors to the different sections of our websites, and what information visitors look at most.
We also collect and handle information about how you engage with our promotional campaigns and advertising online, outside of our own websites (for example, on Google, YouTube [or on social media]).
When you use our websites we may also use information collected by cookies. "Cookies" are small text files that websites save onto your device via your web browser. They’ve been around since the mid-1990’s and are one of the most widely used technologies on the internet.
For further information, including on the types of cookies that we use and how to manage cookies placed on our websites, please refer to our cookies policy. Please note that we do not currently respond to Do Not Track (DNT) signals.
As a user of our products or services, we will send you support communications by e-mail. As long as you are happy for us to do so, we would also like to keep you posted on anything that's happening at Dyson which we think you might like to know about; whether it’s our latest product announcements, owner offers or upcoming events, we want to make sure you’re happy with the communications you receive from us. You can find out how to update or change whether you would like to hear from us, or stop us contacting you, in the section below titled ‘How can you change the way that we contact you?'
We collect information about how you engage with our e-mails; including whether they are delivered to you, whether you open them, whether you choose to learn more about what's happening at Dyson (for example, by clicking on a link in our e-mail) and if you ask us not to contact you anymore (by clicking on the unsubscribe option included in all our e-mail correspondence).
We use that information by itself and in combination with our customer record (the information you share with us) to make sure that we stop sending you support or marketing communications when you ask us to. We also use it to make our e-mails as interesting as possible by providing you with content and experiences that we think you may be interested in based on how you have engaged with our previous e-mails; you have the right to object to our use of your information for this purpose (see the section below titled 'Your controls and choices').
We love interacting with you on social media. You may use social media to contact us about your Dyson products, or to let people know what you think about your Dyson product. We review publically available social media and online sites to get a better understanding of what people are saying about us, and our products, technology and services and to assist consumers who prefer to contact us through social media.
The information we collect from social media and online sites sometimes includes personal information that has been put online and is publically available. We make sure any information we use is properly credited to its source or is made anonymous.
These online and social media sites may have their own privacy policies explaining how they use and share your personal information. You should carefully review those privacy policies before you use these sites to make sure that you are happy with how your personal information is being collected and shared.