Dyson privacy commitment

“Dyson engineers are focused on making hardware and software work together to develop high performing technology which understands the environment it is in and how to improve it. Our machines are increasingly intelligent, but with knowledge comes great responsibility. We are deliberately lean with the data we capture and handle it with great respect. We treat as a priority the protection of your privacy and the protection and secure storage of your data.”
Sir James Dyson
Styling with the Dyson Supersonic™ hair dryer
At Dyson we’re committed to ensuring that your personal information is protected and never misused. To make better technology and experiences, we collect information through Dyson websites, the Dyson Link app and through our connected machines. We protect that information carefully and handle it with discretion. We’re open about its use and will always make you aware of the information you’re sharing.

For your peace of mind, we have explained precisely what information we collect, why we collect it, how we protect it, and the controls you have to change it or delete it.

Your trust is important to us. And as our technology becomes more advanced, we’ll continue to put your privacy first.

Our Privacy Principles

Your privacy is engineered into everything we do. Privacy policies can be complicated. We've tried to make ours as clear as possible and summarised how Dyson handles your personal information in our privacy principles below.
You can read the full policy here

Examples of how we collect your personal information and how we use it:

Online shopping Online shopping Customer services Customer services Dyson marketing Product registration Product registration

Your name

To identify you and provide personalised customer service.

Online shopping Customer services Product registration
Yes Online shopping Yes Customer services Yes Yes Product registration

Your phone number

To contact you about your delivery.

Online shopping Customer services Product registration
Yes Online shopping Yes Customer services line line

Your email

To communicate with you about your orders, your Dyson products and our latest offers.

Online shopping Customer services Product registration
Yes Online shopping Yes Customer services Yes Yes Product registration

Your Dyson product serial numbers

To assist you if anything goes wrong, honour your warranty and help you find new accessories.

Online shopping Customer services Product registration
Yes Online shopping Yes Customer services Yes Yes Product registration

Your addresses

To deliver your products and verify your payment details.

Online shopping Customer services Product registration
Yes Online shopping Yes Customer services Yes Yes Product registration

Your payment details

To process your secure payments to us.

Online shopping Customer services Product registration
Yes Online shopping Yes Customer services line line

Cookies

To enhance your experience on our website and help improve it. Cookies are also essential for online shopping allowing you to put items in the basket for example.

Online shopping Customer services Product registration
Yes Online shopping Yes Customer services line Yes Product registration