| Product Category |
Personal Data collected |
How the data is used |
| MyDyson™ |
The MyDyson™ app can be used to manage and control your connected product from your smart devices, such as smartphones and Apple Watches. Depending on the connected product, you will have visibility on your product usage on the MyDyson app.
The MyDyson™ app can also be used to find out more about your non-connected devices, including guides, support and troubleshooting.
The MyDyson™ app collects:
- Login information, such as your email address and password.
- Information about your device, such as operating system, device brand, machine settings and usage analytics and statistical data.
- Sensor data related to how your device is used and operates, collected to support the core functions, services, and additional features we provide.
- Product performance data
- Cookie data. See our cookie notice for more information.
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The MyDyson™ app uses the data to:
- Secure your app account so only you can access it.
- Keep the app running smoothly by informing us of any issues.
- Provide you with in-app content relevant to you and your Dyson machine.
- Deliver relevant push notifications relating to the performance of your Dyson smart machine, if you have consented for us to do so.
- To ensure your device works as intended, to improve its performance and reliability, and to enhance your experience with additional features,
- To send you relevant tips and alerts via the MyDyson™ app.
- To improve the design, features and functionality of future products.
Dyson uses a number of third parties to help us provide services to you. Dyson uses a number of third parties to help us provide services to you.
For example, we use third-party cloud service providers like Amazon Web Services and Google Cloud to securely store your account information and login details.
We also share your data with third parties where you have asked us to. For example, where you connect the app to a voice assistant, such as Amazon Alexa, Google Home and Apple Siri.
We may also share your data with third parties who support us by providing services to you. For example, usage data may be used by third-party affiliate companies in Dyson markets where repair and maintenance services are outsourced. This occurs when you connect your product to the MyDyson™ App, including for devices that require the app to function. |
| Smart Purifiers |
The Dyson purifiers and purifier humidifiers monitor the air quality, humidity and temperature in their immediate surrounding.
With your consent, the product can continue to track air quality data even when the device is turned off. This feature is only activated if you provide explicit permission, ensuring you remain in full control over continuous monitoring.
Models equipped with the smart oscillation feature come with built-in camera. The camera is only activated with your explicit consent. Images are processed on the device and are never shared externally with third parties.
With your consent, the device may process the following data:
- Motion and presence detection: The camera detects the presence and location of individuals within the room to provide targeted airflow.
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The data from the smart purifiers are used to:
- provide you with an accurate assessment of your home’s air quality and to optimise how your purifier works for your overall experience.
- monitor indoor air quality, humidity and temperature, so that the purifier can work efficiently, adapt to changing conditions, and improve overall user comfort.
- intelligently direct airflow toward detected occupants, enhancing comfort and efficiency.
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| Lighting |
Our lighting product uses Bluetooth® to connect to the MyDyson™ app.
The MyDyson™ app allows you to create lighting profiles that collects additional data such as your age and location. |
We use information about your age and location to determine the right colour and brightness for your eyes. |
| Robot vacuums |
Dyson robots require a connection to the MyDyson™ App in order to operate and deliver their intended features and functionalities. Dyson robots use their vision system using camera and sensors to navigate and create a map of your home. The camera and sensors on the machine collect information about the machine usage, floorplan, areas to clean and avoid, types and location of objects and obstacles.
Images from the camera are processed directly on your machine and are deleted after processing. These images never leave the machine, and Dyson does not have access at any time. |
Data from the robot is used to:
accurately create a floor plan and understand the layout, allowing the robot to navigate efficiently and clean every area thoroughly.
customise and adjust cleaning zones and avoid-clean areas, allowing greater control and flexibility over your cleaning preferences.
enable the robot to detect and avoid objects and obstacles such as furniture and cables, thereby reducing the risk of collisions or getting stuck.
optimise performance and efficiency and to keep you informed through the MyDyson™ app by displaying the areas the robot has cleaned. It also provides useful information such as floor plans and customisable settings for a tailored user experience. |
| Audio |
Dyson audio products use built-in microphones; they detect and monitor noise levels you have been exposed to by picking up surround sounds to allow users to cancel unwanted noise using advanced noise cancellation and ultra-low distortion technology.
Dyson Zone features additional sensors to detect and monitor your air quality exposure by capturing city pollution, including gas, allergens and particulate matter, and projects purified air to the user through a non-contact visor.
When you pair your audio product with the My Dyson app, if you have consented us to do so, we collect the following information:
Historical usage performance data, such as Air Quality (NO2) for Dyson Zone, internal and external noise exposure for audio products. |
Data from your product is used to:
- Provide insights on the level of noise pollution you have been exposed to;
- Provide insights on the level of air quality pollutants you have been exposed to;
- Help us to improve our products and your experience using the product;
- Send you tailored notifications if you have consented for us to do so e.g. your filter status and a reminder it needs replacing soon.
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| Other Smart Dyson machines |
Usage and performance data is collected by the machine. This data typically includes information such as how and when the machine is used, along with its status and performance indicators. For connected devices, some of this machine data may be shared with Dyson. For devices that are not connected, this information remains on your machine. |
To enhance your experience by letting you control your machine through the MyDyson App, receive helpful maintenance alerts, and allowing us to improve the reliability and efficiency of our products.
To help identify and resolve problems or faults with your machine.
To ensure optimal operation and support easy access to connected features. |