Global Cookie Policy

Many cookies on our websites perform essential functions and enable you to move around our websites and use their features; for example, when you log in to your Dyson account, they remember the information in your account. We refer to these cookies in this policy as "Strictly Necessary Cookies".

Other cookies are not essential but they help us understand how our websites are used by visitors, so that we can improve what we do online. We use Web Analytics tools for this. They look at things like how long our websites take to load, how they are used, and what information visitors to our sites look at most. This helps us to improve the way our websites work, for example, by ensuring that you find what you are looking for easily. They also help identify any parts of our websites that aren't working as well as they should - so we can fix things and make our websites better for you and other users. We refer to these cookies in this policy as "Analytics Cookies".

Additional cookies allow our websites to recognise you when you return to our websites. This enable us to remember choices that you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. We refer to these cookies in this policy as "Functional Cookies".

A further type of cookie lets us know how well our online advertising works, and where we should place our online advertisements. These cookies let us know if one of our advertisements on another website like Google or Yahoo has sent a visitor to a Dyson website.

This type of cookie also helps us reach people who are more interested in Dyson products. So if you visit a Dyson website you may see our advertisements on other sites. This is known as re-marketing or behavioural advertising and is used to make our advertising more relevant to your interests. We refer to these cookies in this policy as "Targeting Cookies".

We also combine information collected from cookies with any records we may have of you as a customer of Dyson. For example, we combine information collected from cookies with personal information you share with us, or information from Dyson products, for the profiling and statistical analysis of product popularity, of your behaviour when you use a Dyson website or of how Dyson products are used.

Cookies fall into two general categories: first party cookies (which we set) and third-party cookies (which are set by third parties).

First-party cookies

These cookies are set by us at Dyson. For the most part, they enable essential functionality on our website. They also include our own Web Analytics cookies, which we use to understand how our websites are used by visitors so that we can improve them.

Third-party cookies

Third-party cookies are not set by Dyson, but by selected third parties with whom we work. Some of these third party cookies enable useful services, for example online questionnaires or Live Chat (which lets you ask questions of a Dyson expert). Others may be set by advertising networks we work with to keep track of your browsing activities, so that they can place our online advertisements in the most appropriate places. In the section below on "Managing cookies", we explain how you can change your settings so that third parties (including advertisers) know that you do not want to be tracked.

Social media cookies

Some pages on our websites let you share our content through social media sites like LinkedIn, Facebook and Twitter. Sometimes we may embed videos from sites such as YouTube. These sites set their own cookies, which we don't control. Those social media sites may have their own cookies policies, which, if available, would normally be contained on their websites. You should carefully review those cookies policies to make sure that you are happy with them.

Cookies falling within the three categories above can be further categorised depending on if they are session cookies or permanent cookies.

Session cookies

These cookies expire when you close your browser (or if you stay inactive for a certain time). They are used on our e-commerce websites so that you can continue browsing without losing what you put in your shopping basket.

Permanent cookies

These cookies persist even when the browser is closed. They’re used to remember you so that you don’t have to re-enter passwords and login information every time you visit a website.

You can find more information about some of the individual cookies we use and the purposes for which we use them here.

The most popular web browsers all allow you to manage cookies.

How to manage cookies in different web browsers

Most browsers will allow you to turn off cookies. Please note that turning off cookies will restrict your use of our website.

The following links provide information on how to modify the cookies settings on some popular browsers:

• Apple Safari – (for iPhone, iPad, or iPod touch users) or (for Mac users)
• Google Chrome
• Microsoft Internet Explorer
• Mozilla Firefox

More information about managing cookies

www.allaboutcookies.org is a useful resource with a lot of detailed information about cookies and how to manage them.

Please note that we do not currently respond to Do Not Track (DNT) signals.

We will review, and where necessary update, this policy on a regular basis and will note the date it was last updated below.

If we change our cookie policy, we will post the details of the changes below.

This policy was last reviewed and updated in November 2019.

November 2019

Cookie policy updated to reflect current processing activities.

March 2018

Cookie policy updated to reflect changes in how Dyson combines categories of personal data obtained from different sources.

March 2016

Global Privacy Portal launched with new cookie policies.

This cookie policy has been translated from English into the official language of a number of different countries. We have done this to make sure that the policy is clear and accessible to all users of our websites, apps and connected products. If there are any conflicts or inconsistencies between the translated versions of this cookie policy, the English version will prevail.

You can email our Privacy Team with any questions, comments or concerns at privacy@dyson.com or use the additional contact details. We will get back to you as soon as possible.