Your controls and choices

Where possible, we give you control over the personal data we collect about you, to ensure it is accurate and reflects your preferences. You have the right to access, update and amend personal data that we hold about you; you can do that in relation to some of your personal data through your account with Dyson.

We will only send you marketing communications when you have told us that you are happy for us to do so. If you have previously said that you would like us to contact you ("opted in") but would like to change or update the way that we do so, you can update your preferences by:

    ◦ Contacting Dyson customer service and stating that you would like to change or update the way that we contact you;


    ◦ Logging onto your account on our website and changing your preferences and information.
In certain circumstances, you also have the right to ask us to:

    ◦ Stop using your personal data for certain purposes;

    ◦ Limit or restrict our use of your personal data;

    ◦ Remove or delete personal data about you; or

    ◦ Provide your personal data to a third party provider of services.
For example, you have the right to object to our monitoring of your use of our websites and connected product apps, and how you engage with our promotional campaigns and advertising online for these purposes.

Please note that those rights do not always apply and there are certain exceptions to them.

If you, or a party authorised to act on your behalf, would like to exercise any of your rights in relation to your personal data, please email or call your local Dyson centre from the Contacts page. We will send you a link to our privacy portal, using the contact details that you provide, where you will be invited to provide further information about your request and be given further information about how we will process that request.

We will also need to confirm your identity before acting on certain requests. We may not be able to respond to your request or provide you with personal data if we cannot verify your identity, or authority to make the request on someone else’s behalf.

If the law in your country allows us to impose a fee for giving you access to your personal data, or to exercise any of your other rights in relation to your personal data, we will let you know. You will not be discriminated against for exercising any of the rights that apply to you.